Friday, June 1, 2012

Ford May Sales Thoughts

Ford released its sales figures for May today (here).  I took a quick look, and two things really jumped out at me.
First, the redesigned Explorer is doing well, much better than the old truck-based model.  The new Explorer is running around 160,000 units annually, while the old Explorer was around 50,000.
Second, Lincoln is in BIG trouble.  In a rising tide of sales, Lincoln is down 2%, mostly due to the aging of the MKZ.  May saw only 7,274 Lincolns sold.  I suppose a new MKZ will help that, but still, Mustang outsold the entire Lincoln brand in May!
Ford needs to fix Lincoln, quick, or its dealers will starve to death.

1 comment:

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